Wagner's Zwarte Cross Facebook game
Publicis worked closely with Wagner for their promotion on this year's Zwarte Cross motor crossing & music festival. The idea was that festival go-ers could place their profile along a virtual crossing track. Every day three virtual pizza delivery couriers would be launch from the start and if they end up closest to your profile pin, you'd win a Wagner pizza.
Actually, in real-life, the pizza prizes were also delivered by a motor courier. Roulette with a twist!